corporate brand logo evolution
28/02/2009 | design
„Have you ever wonder how the first Apple logo looks in 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time? Or where the Mercedes-Benz Brand And The Three-Pointed Star logo came from?
As we already know that Logo is the identities that are fundamental to building a brand and communicating with the target audience. Many well-known corporate brand changes their logo to archive the perfect identification because identity’s creation is not an occasional activity, but a permanent one.“
(via instantshift)
pepsi rebranding
28/10/2008 | design | advertising
„Pepsi Cola investiert in den nächsten Jahren umgerechnet 950 Mio. Euro um die komplette Markeninszenierung umzustellen. Im Mittelpunkt des neuen Designs steht die weltweit bekannte Rot-weiß-blaue Bildmarke, der man nun ein Lächeln geschenkt hat...“
(mehr im designtagebuch)
pepsi - dare for more adverts
02/12/2007 | advertising
Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging
(via adsoftheworld)
